- Reports to: Director of Product and Insights
- Pay rate: $60/hour on a 10-15 hour project basis
- Deadline for applications: April 14, 2024
The News Revenue Hub is seeking contract data analysts to aid in ongoing Google Analytics and Parse.ly data analysis.
These data analysts will help newsrooms work with their audience data, identifying and highlighting metrics that help them move the needle on audience growth, loyalty, donations, and other key performance metrics. Data analysts will be experts at configuring and gathering audience data from sources like Google Analytics and Parse.ly, and translating it into benchmarks, strategies, and actions. The opportunity to work with dozens of newsrooms is one of many unique benefits to working with the Hub.
The News Revenue Hub is a mission-driven 501(c)3 nonprofit organization dedicated to helping news organizations achieve greater financial sustainability. We help our members implement fundraising models and audience strategies to cultivate sustained, loyal readership.
As a data analyst, your chief responsibilities will include:
- Pull and clean site traffic data by audience segment, referrer source, and site sections to identify trends and patterns from Parse.ly and Google Analytics
- Create traffic and loyalty analyses on audience behavior and engagement trends to help inform newsrooms' editorial and audience strategies
- Craft recommendations for newsroom leadership on where to further invest time and resources in to boost organizational goals
- Analyze topic and category performance by audience segment and reader behavior to identify common behavioral trends
- Transform data into deliverables such as reports and slide decks for nontechnical audiences
The ideal candidate will have:
- Proven experience with Parse.ly, Google Analytics (or similar) and data analysis using Google Sheets or Excel
- Experience and familiarity pulling and cleaning website and content analytics data for granular analysis
- Understand the business logic of how newsrooms sort and categorize traffic data by article and site sections
- A high degree of integrity and discretion; must be willing to sign a nondisclosure agreement
- Skill in analyzing and visualizing data, drawing actionable insights, and communicating strategic tactics informed by data to non-technical audiences
- Experience working in a newsroom and communicating with stakeholders like editors and senior newsroom leadership
- A passion for being analytical and detail oriented on not just reporting data, but also surfacing themes around key trends and results
Additional skills desired, though not required:
- Preferred data management and programming skills include Python and SQL
- Experience with data migrations and QA is helpful but not required
About News Revenue Hub
We are a 501(c)3 nonprofit organization that works with news outlets to develop stronger business models and more loyal audiences. We help our clients become sustainable, allowing them to fight misinformation, keep the public informed, and hold elected leaders accountable. We provide a robust technology infrastructure specifically designed for journalism fundraising, along with customized strategies for audience and membership and donor development.
We work with over 60 news organizations and have had the opportunity to work on projects with big impact. Our approach to sustainability is holistic and we work closely with editors and audience strategists as we do with membership officers and fundraisers.
News Revenue Hub works with news organizations to implement fundraising models, automate time consuming processes, conduct experiments, adopt best practices, and more. Our mission is to help newsrooms achieve financial sustainability and take on the heavy lifting so our members can focus on what they do best: producing high quality journalism.
